One of the key features of any successful extension is flexible and usable interface, which provides customer or backend agent with the tools for quick performing his everyday tasks. Each point is vital, since every additional step or action can cut productivity. The best way to integrate all required tasks into the one page (i.e. single-page interface) is the extensive use of hidden panels and Javascript to power their actions. Here is a few examples of implementing this approach: a popup registration window, which can be called from every page of the store; notifications about new messages in customer’s inbox; on-the-fly ...

Running SEO for ecommerce is different for two basic reasons: operating SEO on CMS Magento is different; Google has additional factors for ranking ecommerce stores. Since rich snippets are recognized by Google, the ecommerce game changed. The Click Through Rate (CTR) for web pages with rating visible on Search Engine Results Page (SERP) is nearly 8.4 times higher than for the ones without any rating. Why is the CTR so much higher? And what those “rich snippets” are all about? I will try to draw you closer using images and chocolate cookies:

E-сommerce is an evolution of sales and acquisition process that hit the world. According to Eurostat, about 66% of internet users in the European Union made online buys in 2015. The percent of online customers in internet users is increasing, with the most elevated extents (both 68%) being found in the group of 16 to 24-year-olds and that of 25 to 54-year-olds.

Magento 2 is the next-generation ecommerce platform with lots of new features, capabilities and improvements. It will give merchants and developers a powerful toolset to create innovative ecommerce solutions. We believe it has a great future! Magento 2 Merchant Beta has been released on July 15, 2015. Our development team is focusing now on building the new extensions for Magento 2. We are going to port most of our extensions to Magento 2 in the nearest time.

May updates have arrived! Here’s what we’ve done to make our Magento extensions better.

April updates have arrived! Here’s what we’ve done to make our Magento extensions better, much better.

Development of user interface often requires conditional showing and hiding data fields, including dependency on value of other field. This can be achieved via Form Field Dependency feature of Magento, without extensive using of Javascript.

What makes a successful ecommerce store? Well, of course, the right answer would be high quality product; however, in reality, this is by far not a complete answer. The excellence of the customer service is just as important, if not even more. Still not assured? Numbers do not lie: 55% are willing to recommend a company due to outstanding service, more so than product or price. Unfortunately, many online merchants underestimate the importance of the Return Merchandise Authorization (RMA) when it comes to the customer service.

Many of you are familiar with our brilliant extension Sphinx Search Ultimate. But what do you know about Sphinx itself? Today i would like to introduce you Steve Barker a Community Manager at Sphinx, who will tell us details and facts about Sphinx open source search server.  

Ever wondered why the conversion rate on your Magento website is not as high as you expected it to be or how to get rid of the shopping cart abandonment issue? Well, maybe it is all about the trust problem between your visitors and your store? Today I will share some important tips on how to convince your customers to buy products at your Magento estore!